Businesses are in an interesting spot right now.
Traditionally, referrals and word-of-mouth were enough to keep a business open and cash flow positive. Over the past ten years, social media has disrupted everything.
Referrals and word-of-mouth are still vital forms of marketing but they aren’t occurring as expected. People are turning to Facebook, Instagram, and YouTube to learn more about businesses, interact, and share their experience.
If you are a small business owner in a competitive field and/or area and you aren’t active on the three major platforms I listed above, you’re probably hurting.
I’ve seen countless examples of businesses doing a complete 180 degree turn within a few months of becoming active on social media.
Your customers are online. A lot.
Whether you’re tech-savvy or not, you need to get onboard too if your business is going to prosper.
Here are a few action tips to get you started:
- Set up a Facebook, Instagram, and YouTube account.
- Follow these posting guidelines for each platform:
- Facebook: post 3-5 times per week
- Instagram: post 7-10 times per week
- YouTube: post 2-3 times per week
- Make sure to use eye-catching, relevant content to your business platforms.
- Use Call-To-Action’s (CTA’s) to tell your customers and audience what they need to do to do business with you.
- (ie. Join our gym’s CrossFit class by commenting below “I Want To Join”)
- (ie. Click the link below to sign up now!)
If you’re interested in having your social media strategy done-for-you, feel free to connect with me on LinkedIn below or send me an email.
Best of luck and stay social!
I’ve seen countless examples of businesses doing a complete 180 degree turn within a few months of becoming active on social media.
Devyn Grillo
